Reuters: Lifestyle: Local tastes tempt China diners away from Golden Arches

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Local tastes tempt China diners away from Golden Arches Oct 28th 2013, 06:15 SHANGHAI (Reuters) - Bearing rice burgers and lotus roots, an army of Chinese fast food firms is cooking up a challenge to McDonald's Corp and Yum Brands Inc, tempting cost-conscious diners with healthy, homegrown fare and causing a drag on growth for the U.S. chains in the country's $174 billion fast food market.

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