Reuters: Lifestyle: GM appeals to American patriotism to sell new Silverado

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Reuters: Lifestyle Reuters.com is your source for breaking news, business, financial and investing news, including personal finance and stocks. Reuters is the leading global provider of news, financial information and technology solutions to the world's media, financial institutions, businesses and individuals.

GM appeals to American patriotism to sell new Silverado Jul 2nd 2013, 04:18 DETROIT (Reuters) - Chevrolet's marketing campaign for its redesigned Silverado pickup truck is the U.S. automaker's latest attempt to appeal to American patriotism, in a vehicle segment where its offering has been the oldest on the block.

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