Reuters: Lifestyle: Quirky 'Dumb Ways to Die' campaign sweeps advertising awards

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Quirky 'Dumb Ways to Die' campaign sweeps advertising awards Jun 24th 2013, 04:18 SYDNEY (Reuters) - An Australian public service ad campaign that became an internet hit for its black-humored list of reckless ways to die - such as "poke a stick at a grizzly bear" - has added to its luster by scooping up a record number of international advertising prizes.

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