Reuters: Lifestyle: Hyundai courts brand prestige with Hermes model makeover

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Hyundai courts brand prestige with Hermes model makeover Mar 27th 2013, 21:31 SEOUL (Reuters) - South Korean carmaker Hyundai Motor Co hopes a touch of Hermes will make its priciest sedan as desirable as the French retailer's exclusive handbags and catapult its cachet into the same league as luxury European rivals.

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